Città dell’Impresa is a structure intended for the dissemination of business culture, aimed at young people, but not only. Wanted by the Cagliari Municipal Administration, it is a center in which those interested in entrepreneurial issues can find a single interlocutor with whom to initiate paths of in-depth study, training, and business creation and development. Città dell’Impresa consists of three sections: the Exposition, an interactive multimedia path of business culture; the Factory, a system of services for business creation and innovation; and the Academy, an entrepreneurial training center with the aim of enhancing the skills and professional profiles most in demand by the market and by businesses themselves.
Exposure
The museum experience breaks the canonical patterns of the museum. In a space with aseptic whiteness, it is necessary to interact with the material on display. And among this one moves freely to discover the interactive multimedia path of corporate culture. The museum-laboratory is multisensory, highly technological, dynamic and requires constant active participation. A unique sensory impact: the surface, exploded in volumes different from each other and connected to each other, lives and becomes engaging thanks to the white color, a distinctive sign of rigor, formal cleanliness, essentiality. But, at the same time, the chromatic contrasts of black discreetly guide the visitor through the spaces of Enterprise City. The former Pirri Distillery, home of Enterprise City, is also a splendid example of industrial rehabilitation.
