July 15, 2025 – University of Cagliari
The Sardinian Roots project, promoted under the PNRR’s EINS program, with the aim of developing root tourism in Sardinia, was officially presented to the press. The initiative, coordinated by the University of Cagliari and included in Spoke 2 dedicated to tourism and cultural heritage, aims to enhance the deep connection between Sardinian communities and the millions of descendants who have emigrated around the world.
The project aims to build an ecosystem of innovation that combines academic research, digital technologies, data analysis and territorial co-design, to offer authentic experiences to so-called “root tourists”-children, grandchildren and great-grandchildren of Sardinian emigrants, who have often never been to Sardinia and are eager to rediscover their origins.
Imago Mundi OdV is a partner in the “Sardinian Roots” project, part of Spoke 2 – Tourism of the Ecosystem of Innovation for Next Generation Sardinia (e.INS) and coordinated by the University of Cagliari, is funded by the PNRR – Mission 4, Component 2. It represents a synergistic collaboration between research organizations, local institutions and local actors, aimed at innovating the tourism offer related to migratory phenomena and the link with the land of origin.
